What is the role of meta tags in on-page SEO?
1. The Meta Title Tag: This tag describes the webpage's title. In search engine results, it shows as the headline that may be clicked. Increased click-through rates and organic traffic may be attained by using pertinent keywords and crafting a catchy headline.
2. Meta Description Tag: The meta description tag offers a succinct synopsis of the content of a webpage. In search engine results, it is shown underneath the title. In addition to increasing the page's importance in search results, a well-written meta description may grab visitors' attention and persuade them to click the link.
3. Meta Keywords Tag: In the past, meta keywords were utilised to identify the primary keywords associated with a webpage. Due to overuse, search engines today don't give this tag much weight for ranking considerations. Generally speaking, your pages don't need to have this tag.
4. Meta Robots Tag: This tag provides instructions on how to handle the webpage to search engine crawlers. The common directives "index" and "noindex" enable for indexing of the page, "follow" instructs crawlers to follow links on the page, and "nofollow" instructs them not to follow links.
5. Canonical Tag: When numerous versions of a webpage with the same content exist, the canonical tag identifies the preferable version. It unifies the ranking signals for a particular URL and assists in avoiding difficulties with duplicate content.
6. Open Graph Meta Tags: These tags are particular to social media sites and regulate how a website appears when shared on social media. For better display on websites like Facebook, Twitter, and LinkedIn, you may set the title, description, image, and other aspects.
In order to increase the visibility and click-through rates of your webpages in search engine results, it is crucial to optimise the meta tags on your webpages by adding pertinent keywords, crafting captivating descriptions, and observing character restrictions.
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